News

Marketing and retail media

How effective is your signage?

Six statements, an honest look at your own business. Check the boxes that apply. No one but you will see the results, and by the end, it will become clear where it’s worth taking a closer look. ☐ We have a printed notice posted here that is no lon...

Open-air charging park with a row of electric-car charging stations; a display on the front station shows a burger advertisement with a special offer. Trees and a meadow in the background.

23 September 2026, Tobias Engl

Gas Station and Charging Station

The plug clicks into the socket, and the bar on the screen begins to rise. The guest now has twenty-five minutes of charging time ahead of them and steps out of the car. The charging level is displayed on the charging station, along with an offer tai...

A woman with long, wavy blonde hair is looking at a digital display in a modern café with high ceilings and large windows. She is wearing a beige top and small earrings; her sunglasses are tucked into her hair.

21 September 2026, Tobias Engl

Sustainability and production

A Recipe for a Counter Where No One Has to Wait

Good hospitality isn't rocket science. It takes just a few ingredients, a little care, and a tool that does the work for you. Here's our house recipe. Ingredients 1 Screen above the counter 1 small device behind it 1 Daily Special, Freshly P...

Several adults are working in the greenhouse, which is filled with densely planted, lush rows of lettuce. On the left stands a man in blue overalls; in the center, a woman wearing a beige apron and a dark-haired woman are hard at work. More helpers can be seen in the background. The image is suitable for topics such as sustainable agriculture, food production, or regional farming.

18 September 2026, Tobias Engl

The supermarket that grows its own produce

The lettuce on display hasn’t traveled far. Three floors up via the freight elevator harvested that very morning on the roof of the building where it’s now being sold. No trucks, no wholesale market, no night in a cold storage facility. What’s on dis...

A dark-haired woman is giving a presentation to an audience in a bright, modern atrium featuring multi-story architecture and geometric details. The audience members are seated in red and gray modular chairs; some are looking at the speaker, while others are looking at the large screen. A person in a wheelchair is also present.

17 September 2026, Tobias Engl

School Seeks a Monitor

The Gymnasium am Stadtpark is looking to add a new feature to its auditorium and lobby for the upcoming school year. This is a permanent position, preferably long-term. We’re not looking for a person, but for a screen that can do what a bulletin boar...

A woman with her hair pulled up in a bun is reflected in a mint-green storefront window. Inside the store, clothing racks are visible, while streetlights frame the view. The soft, diffused light gives the scene a stylish, fashion-forward feel.

16 September 2026, Tobias Engl

The Storefront That Told the Truth

Once upon a time, there was a shopkeeper in a small town who ran a store full of beautiful things. But her storefront was a source of frustration for her. What was displayed there never matched what was actually inside the store, because she never ha...

Three older people walk with rollators along the wood-panelled corridor of a senior residence; a notice board hangs on the wall and a flower arrangement stands on a table.

14 September 2026, Tobias Engl

Internal communication

A few words about the screen in the lobby

Dear residents, dear family members, dear colleagues, There's something new hanging in the foyer today, and I'd like to say a few words to explain what it's all about. You've probably already noticed the large screen next to the entrance. It's not a ...

This bird's-eye view shows a sprawling campus on a sunny day. Older buildings with red-tiled roofs and modern high-rises are nestled among green meadows and old trees. People are walking along paths and streets between the buildings.

11 September 2026, Tobias Engl

Expedition Campus

Day one of my expedition to the university campus. The grounds are larger than I expected fourteen buildings named after letters that no one knows. Where travelers used to ask a local for directions, there’s now a screen. I approach cautiously. The s...

An older man with short, gray hair and suspenders is looking at the wide selection at a fruit stand with an older woman wearing a light pink jacket and curly hair. The well-lit image includes digital display boards with information about the market and bus routes.

08 September 2026, Tobias Engl

The two signs at the market

Two digital display boards hung in a market square, one on the north side and one on the south side. Both showed the weekly market, the weather, and bus schedules. The northern one took pride in its connection to the wider world. The southern one was...

A hand touches one of four metallic, shimmering stars on a wooden table against a gray background. The arrangement looks like a rating or feedback form.

07 September 2026, Tobias Engl

Four Stars for the Waiting Room

I’m usually sent to restaurants, occasionally to hotels. This time, the assignment was different: Review a waiting room. More specifically, the service center of a municipal utility where people re-register meters and sort out contracts in other word...

This dynamic image captures the hectic energy of a modern transportation hub. Blurred figures of travelers hurry past rows of empty black seats in a bright, spacious waiting area. In the background, a digital departure display shows travel information, while buses are parked at a bus stop beneath a high industrial ceiling. The bright natural light and clean architectural lines convey a professional and efficient atmosphere.

05 September 2026, Tobias Engl

When the bus will actually arrive

Dear Editorial Staff, I would like to share a different experience regarding your report on the shortcomings of local public transportation. Things have taken a turn for the better at my bus stop, and that tends to get lost amid all the general criti...

A brightly lit, rectangular sign is attached to a post in the storefront of a shopping center. The background is out of focus, but appears to be a hallway with other stores. The screen displays an advertisement for charcoal.

04 September 2026, Tobias Engl

What a Screen Should Do at Night

On my way home, I walk past a storefront with a lit-up screen. It’s displaying a special offer on barbecue charcoal, at full brightness, for no one. The store has been closed for hours, the street is empty, and yet the screen is still shining into th...

An adult woman with blonde hair is reviewing documents in an office against a wall covered with papers. She is wearing a blue vest and using a pen and a clipboard.

03 September 2026, Tobias Engl

An Obituary for the Bulletin Board

We’re saying goodbye to the printed notice. It hung on doors, storefront windows, and bulletin boards often crooked, sometimes for years and served its purpose without complaint. Now it’s leaving us, quietly, just as it arrived… held in place by a pi...

A black media box, its remote control, and several cables are neatly arranged on a white surface. The clean, structured composition is perfect for showcasing modern media systems

01 September 2026, Tobias Engl

The Device You Forget About

It’s barely bigger than a paperback and doesn’t look like much. A black box, matte, with no fans, no flashing lights, and a few ports on the back. It’s usually tucked away in a cabinet under the monitor or wedged against the wall behind it. Anyone en...

A close-up of a pale face digitally overlaid with glowing red binary code and facial recognition patterns. The image evokes artificial intelligence, data analysis, and futuristic technologies—ideal for projects on data security, technology, facial recognition, or future innovations

31 August 2026, Tobias Engl

Sustainability and production

Anonymous Signals Instead of Facial Recognition

A screen is meant to inform. A screen that fails to notice everyone who walks by has misunderstood its purpose. This philosophy is at the heart of ScreenWay, and it’s reflected in every line of code. Much of the industry is looking to the past. Camer...

A blue box with a circle of yellow stars (the symbol of the European Union) is set against a blue background. The box reflects the light slightly, and the stars are arranged in a circle. More Euro stars can also be seen along the edges of the box.

29 August 2026, Tobias Engl

"Hosted in Europe" is not just a slogan

Is European hosting worth it, or is the U.S. cloud the smarter choice? An IT director and a consultant can't agree. Theis Let's be honest. The major American providers are cheaper, more sophisticated, and integrated everywhere. Anyone who hosts in...

A man with short brown hair, wearing a light gray suit and a white shirt, is giving a presentation to two listeners (view from behind). A large monitor displays the text: “95% of customers achieved positive results.” The presenter is holding a folder and gesturing as he speaks. The room features wooden accents.

28 August 2026, Tobias Engl

KPIs on the wall, not in the inbox

The spreadsheet arrives without fail. Every week, someone at the company sends it out: sales, scrap, on-time delivery all neatly organized into columns. A few people open it; most don’t. By Wednesday, it’s forgotten. The numbers were there; hardly an...

A pharmacy sign in an urban setting: The green letters “Apotheke” glow against a white background within a black frame and cast light downward. Red brick and yellow buildings can be seen in the background.

27 August 2026, Tobias Engl

Emergency Service, Visual Selection, Queue Number

A pharmacy isn't just any ordinary store. It's about health, discretion, and trust and that places special demands on a screen. Anyone considering digital displays should keep six things in mind. ✓ Discretion first. Consultations at the receptio...

From a bird's-eye view, you can see a large campground with numerous RVs neatly parked in their rectangular spots, marked with gravel or light-colored surfaces. The campground is laid out with paved paths and small green trees. A picture of order and good organization

18 August 2026, Tobias Engl

What the campsite already knows about its guests

Dear Thomas, You asked me at the trade show in Düsseldorf how we handle the screens, and I never got back to you because I didn't have time between two cups of coffee. So here it is, at my leisure. You know the drama at the front desk just as well as...

A woman with wavy dark hair is sitting across from a man in a blue suit at a table in an office. She is handing him some documents. There is a clear partition on the table, and a flag is fluttering in the background. Light streams in through a window with blinds. The calm scene takes place in a civic office.

17 August 2026, Tobias Engl

Called upon without being named

In many city offices, a name is still called out across the room. “Ms. Brandt, counter three.” Everyone looks up. The person whose name was called stands up, walks to the front, and everyone in the waiting area now knows that she’s here, what her nam...

In bright sunshine, a green meadow stretches out in the foreground. Behind it lies a marina with numerous boats, their masts standing out against the clear blue sky. Blue protective tarps cover the boats, and the calm waters of the lake stretch all the way to the horizon. A person is sitting in one of the boats. In the foreground is a digital display providing information on the weather, medical care, and restroom facilities.

14 August 2026, Tobias Engl

What the Lake Is Saying Right Now

Anyone who comes to the lake on a warm day has a few questions on their mind even before they lay out their towel. How warm is the water? Is swimming allowed? Is a thunderstorm coming? When does the last bus back leave? A sign on the shore answers th...

Quiz screen of the ScreenWay app “Trivial Parasite”: the question “What share of all species on Earth lives parasitically?” above four answer options A to D, with a countdown at the top and the note to pick the answer on your phone.

14 August 2026, Istok Sernc

Internal communication

Trivial Parasite: The quiz where the whole lecture hall joins in

New in the ScreenWay Studio App Store: a live quiz with over 350 questions on parasitology. The questions appear on the big screen and simultaneously on every smartphone in the room. Answers are submitted in seconds, and points are awarded based on speed.

A floating hand touches a futuristic screen display featuring scientific motifs with its finger. The close-up conveys technology, progress, innovation, and discovery—for example, through depictions of cells, DNA, drones, and other technical illustrations.

13 August 2026, Tobias Engl

When the video wall speaks to each person individually

An image in a public space can be interpreted in different ways. A hundred people see the same display board, and each takes from it what applies to them. Sound couldn’t do that for a long time. Anyone who hears an announcement at the train station h...

A smiling woman with blonde hair is standing at a hotel front desk, talking to a young adult. She is wearing a light pink top and blue jeans. There are two laptops and a payment terminal on the counter. The back wall is covered with green foliage.

12 August 2026, Tobias Engl

Reception Log

Monday I know those five questions by heart. When is breakfast served, where is the spa, how do I get to the main train station, are there any taxis, and is there Wi-Fi here? I answer them politely, a hundred times, and in between, the phone rings. A...

A close-up shows rows of connectors on a printed circuit board. The metal pins with blue rims are arranged in parallel and are illuminated by diffused light. The image conveys technology, precision, and connectivity—ideal for projects in telecommunications, IT infrastructure, engineering, or manufacturing. The orderly arrangement and metallic tones underscore technical expertise and quality assurance.

11 August 2026, Tobias Engl

The Right Resolution for Every Screen

Using the Media Converter in the ScreenWay backend, each uploaded video is converted into multiple versions at different quality levels. The player that later retrieves the content automatically selects the version that best suits its screen and proc...

A large group of pedestrians is energetically crossing a crosswalk in a bustling metropolis, surrounded by skyscrapers with colorful billboards. The image captures the energy of modern city life

10 August 2026, Tobias Engl

Marketing and retail media

The Rhythm of a Room

A lobby never fills up evenly. First come the early birds, one by one, striding purposefully. Then the stream thickens, splits at the stairs, gathers in front of the elevator, and ebbs away around noon. If you watch long enough, you’ll notice a rhyth...

This conceptual illustration shows a metallic-blue robot hand touching a glowing sphere on a minimalist digital display with one finger. In the center is a stylized square featuring the letters “AI,” surrounded by glowing nodes and circuit patterns—a clear symbol of artificial intelligence.

09 August 2026, Tobias Engl

Artificial intelligence

A sign that it's AI

In early June 2026, the European Commission published a set of icons that can be used to label AI-generated content. Three icons indicate the degree of AI involvement: a basic icon, an icon for content generated entirely by AI, and an icon for conten...

A hand is holding a smartphone with information about an event—including the time and room number—displayed on the screen. In the background, a door sign display is mounted on the wall, also showing the room number and the event details. The room has a modern feel, with a desk, a chair, and walls painted light green.

07 August 2026, Tobias Engl

Internal communication

The room itself tells you whether it's available

Room display, the Noun, neuter. Also: digital door sign, door signage. Origin: From "raum" (room) and "display." Commonly used since meeting rooms have been managed more than they have been used. 1. A small screen next to a door that shows whether ...

A hallway with two elevators. In the middle, on the wall, is a digital display showing a massage and spa motif. A typical motif for hotels

06 August 2026, Tobias Engl

The Most Mindful Minute of the Day

Inside or outside the elevator, most people remain silent and look for something to focus on. In the past, that was the floor indicator; today, it’s often a small screen. There’s hardly a better place for a brief message, because everyone really does...

A smiling young woman with blonde hair is holding a tray of assorted baked goods in front of a display case filled with bread, sandwiches, and pastries. She is wearing a white shirt, a brown apron, and a matching cap. The scene is warmly lit and conveys a sense of coziness and enjoyment.

05 August 2026, Tobias Engl

The stove, the screen, and the first snake

Marlene Bauer is the third generation to run the bakery, and until recently, the same chalkboards that had hung above her counter in her grandfather’s day were still there. Beautiful boards. Curved lettering, rewritten every morning. The only problem...

A white smartphone displays “App Store” in orange and grey lettering and lies on a wood-grain surface. Hands in light-blue shirt sleeves hold the device, seen from above. The modern, high-quality look suits technology or business projects.

04 August 2026, Tobias Engl

From the Play Store to the Screen

With the ScreenWay Android Player in the Google Play Store, any Android device can be turned into a signage player. The team downloads the app onto the device, connects it to the ScreenWay Studio and selects the programme for the screen. In a retail ...

In a brightly lit museum, a woman with curly brown hair, glasses, and a light yellow shirt stands thoughtfully in front of framed abstract art on the wall. She is resting her chin in her hand and has a black shoulder bag slung over her shoulder. In the background, a man wearing headphones and a yellow sweater is looking at other works of art.

03 August 2026, Tobias Engl

The wall speaks every language

The museum hosts rotating exhibitions and struggled for a long time with signs that never stayed up-to-date for very long. The museum has been working with ScreenWay for a year now. SW Ms. Vetter, a museum thrives on its walls. Doesn't a screen get...

A man in a white lab coat and a lab cap stands in a brightly lit industrial setting, operating a touchscreen. Metal walls and technical equipment dominate the scene—an image that captures projects related to technology, industry, automation, and modern work environments. It conveys progress, efficiency, and innovation.

02 August 2026, Tobias Engl

An afternoon until we reach our own terminal

With the Touch Kiosk in ScreenWay Studio, any authorized team member can set up an interactive screen on their own. You create pages, drag elements onto the screen, and link buttons to destinations. In a hotel, this creates a reception terminal that ...

This dynamic photograph captures the fast pace of a modern bus station, featuring black benches, a blue departure board, and blurred, hurried passersby. Outside, a white bus stands under a yellow canopy, surrounded by urban architecture.

01 August 2026, Tobias Engl

Train Station and Bus Stop

The display board above the track. A delay appears, along with the updated track number; a minute later, the new departure time is already shown correctly. Passengers look up, reposition themselves, and remain calm. This is exactly where ScreenWay’s ...

This photo shows measuring devices in a strawberry field. Two electronic sensors mounted on a metal pole monitor environmental conditions around the plants. Lush, green strawberry plants grow in the background.

31 July 2026, Tobias Engl

The Arrogant Harvest

A field robot moves at walking pace through a field of onions and records, with an accuracy of eight millimeters, exactly where it has placed each seed. Using this data, it later identifies areas where only weeds can be growing and mechanically remov...

A polished wooden mallet lies in front of a blue flag with yellow stars—the symbol of the European Union. This combination conveys legal authority and is suitable for topics such as international law, European politics, the judiciary, and global governance.

30 July 2026, Tobias Engl

What the EU AI Act Means for Your Screen in August

A screen on the wall is, for now, just a screen. As soon as a camera is running or content is generated automatically, it falls under the EU’s AI Regulation. Six questions, six answers - a concise overview ahead of the deadline. When do the rules tak...

A bronze-colored statue of Justitia stands on a wooden platform next to a blue circle with a white wheelchair symbol. The composition is brightly lit and could symbolize justice, accessibility, and equal rights for people with disabilities.

27 July 2026, Tobias Engl

Accessibility

Accessibility is not an extra

There are project plans where accessibility is at the very bottom of the list below the logo, below the color scheme, below the question of whether the background video really needs to run in 4K. An asterisk, a single line something you tack on if th...

An assembly line with electronic circuit boards, their blue screens clearly visible, stands neatly in a production environment. The structured arrangement underlines technology and industrial precision.

24 July 2026, Tobias Engl

The shift reads the screen

In manufacturing, most people work without a desk. Those working on the production line, at the machine, or in the warehouse don’t have a mailbox in sight and don’t have time to check one. That’s where it’s decided whether internal communications get...

A woman and a man greet each other at a brightly lit reception desk. The woman, whose hair is covered, is wearing a gray blazer; the man is wearing a dark blue suit. Both raise their hands in a gesture of greeting. Behind them are large windows with green plants.

23 July 2026, Tobias Engl

What is said at the front desk stays at the front desk

The reception desk at a family doctor’s office is a public space. Health insurance cards, dates of birth, the reason for the visit - much of this information is spoken aloud while eight chairs behind the desk are occupied. A group practice specializi...

Bright, white, glowing question mark icons are connected by thin lines above a blurry nighttime cityscape. The mood feels sophisticated and high-tech. An ethereal, abstract image

22 July 2026, Tobias Engl

ScreenWay Explained in Seven Questions

What is ScreenWay, in one sentence? ScreenWay is a Munich-based platform that enables companies to control the screens at their locations and fill them with relevant content from waiting rooms to factory floors to farm stands. What exactly is “digita...

A modern autonomous delivery robot is driving down a paved road—with solar panels and white wind turbines in the background. The robot is white with yellow accents and a simple design.

20 July 2026, Tobias Engl

From the hallway to the street

Shortly after midnight, the departure hall belongs to the machines. A cleaning robot traces its path across the polished floor, swerves around a forgotten luggage cart, and resumes its route. No one is guiding it. At Munich Airport, such machines rou...

A man in an orange-and-gray reflective suit is working on a laptop on a metal platform in front of a massive space shuttle. The low-angle shot emphasizes the rocket's enormous height.

18 July 2026, Tobias Engl

Bavaria One, not First

Europe’s largest aerospace faculty is being built in Ottobrunn, east of Munich. A few kilometers away, in Vaterstetten, Isar Aerospace is constructing one of the continent’s most modern rocket factories. Bavaria is reaching for orbit and has named th...

In the foreground, a hand holds up a white sign with the number 27, while a woman with blonde hair and glasses stands slightly out of focus in the background. The room appears bright, with light-colored walls. The neutral color scheme and lighting give a clean, professional impression.

17 July 2026, Tobias Engl

From Check-In to Boarding

Mr. Vogel wasn’t familiar with the office. It was on the third floor of a building on the outskirts of downtown, behind a glass door that closed more quietly than he had expected. Inside, it was brighter than he’d imagined. Four doors, a hallway, no ...

A father and his child are sitting on a blue couch, laughing. A white robot is offering them drinks on a tray while the father uses a tablet. An open book lies on the table. The warm light creates a futuristic, relaxed atmosphere.

15 July 2026, Tobias Engl

They are moving in

Dear Reader, Perhaps you've already noticed: The machines that for years were confined to trade show halls are getting closer. This year, humanoid robots are leaving the stage and entering everyday life. I'd like to show you where this is already hap...

The focus is on a flyer with the words “Stay Safe.” In the background, a person wearing a pink top and a mask is working on a laptop. The flyer features medical illustrations such as a syringe, a hand holding a vial of vaccine, and the question: “Why is vaccination so important?”—along with a call to get vaccinated.

14 July 2026, Tobias Engl

One poster, thirteen languages, no translation agency

The device is barely bigger than a paperback. It sits behind the counter of a group practice in western Munich - black, fanless, with a subtle green dot on the side. No one in the waiting area knows it’s there. That’s exactly the plan. Ms. Acar, the ...

A miniature figure in a red wheelchair is sitting in front of a small laptop (made of a yellow brick and a metal screen) that displays an image of a person in white. The scene symbolizes: accessibility, telemedicine, and digital health

13 July 2026, Tobias Engl

Accessibility

In the lobby, where everyone can read it

In the lobby of a Munich medical office, a screen hangs at eye level. The text is large, the contrast is strong, and the lines are short. Anyone with poor eyesight can read it from three meters away. This is no coincidence it’s by design. At ScreenWa...

A woman with light hair is standing in a futuristic outfit. The silver, form-fitting suit has an open vest with visible green and silver circuits.

12 July 2026, Tobias Engl