Showrooms and car dealerships
Your showroom. Premium. Unmistakable.
ScreenWay turns your dealership into a digital brand experience – from the entrance to the workshop. Vehicles brilliantly staged, customers engaged for longer, revenue from service and accessories increased.
Increase test drive bookings, accessory sales and service efficiency with live data from your DMS – no manual signage updates.
The customer journey in the dealership
At every stage
of the decision
From the parking area to the signed contract, ScreenWay accompanies your customers through every step and creates the right impulse at every touchpoint.
Applications
Every screen a salesperson
ScreenWay turns every screen in your dealership into an active member of your sales team – 24/7, with no staff costs.
Vehicle showcase
High-resolution videos, 360-degree views and animated specifications show every vehicle at its best.
Live leasing and finance offers
Current leasing rates, finance options and special terms on the screens – always correct, always up to date.
DMS integration
Real-time connection to your Dealer Management System: stock, prices, service appointments – all automatic.
The customer journey in detail
From the parking area to the signed contract
Actively accompany your customers through every step in the dealership and create the right sales impulse at every touchpoint.
Outdoor area and entrance
Outdoor displays and window screens attract passers-by, show top offers and guide customers inside with wayfinding.
Showroom and exhibition
Vehicle feature videos, configuration stations, price updates and live availability – your showroom as a digital experience.
Waiting area and lounge
Live service status, accessory promotions, entertainment and finance offers – waiting time becomes a sales opportunity.
Workshop and service
Digital service sheets, technician KPIs, upsell recommendations and staff leaderboards – a more efficient and motivating operation.
All use cases in detail
ScreenWay in every area
From a single dealership to a dealer group with 50 locations – ScreenWay scales seamlessly and adapts to any brand identity.
Welcome screens and outdoor
High-brightness outdoor displays (over 2,500 cd per m²), weather-protected, automatic day/night brightness adjustment, promotional prices and new-model announcements in real time.
Model screens and configurator
DMS integration for live prices and availability, QR code for a virtual test drive or online configurator, leasing calculator right on the vehicle display.
Technician boards and KPI screens
DMS integration for real-time job progress, technician productivity visible live, upsell alerts such as “O2 sensor due” appear on the advisor’s screen.
F&I displays in the contract room
Interactive comparison tables for protection packages, monthly payments calculated live and shown on screen, compliance notices and mandatory disclosures always up to date.
Digital experiences in the car dealership
Live service status
Customers in the waiting area see the progress of their repair or service in real time – fewer questions, more satisfaction, higher CSI scores.
Sales leaderboards
Daily targets, monthly rankings, the team’s top performers – on internal screens, ScreenWay motivates your sales team in a playful and transparent way.
Service upselling
While customers wait, they see tyre change offers, service packages and warranty extensions – and book before the advisor even asks.
Your benefits
More than a display. A premium tool.
ScreenWay is the digital backbone of your dealership – from vehicle presentation to workshop management. Everything connected, everything live, everything on brand.
Measurably more service revenue
Accessories, winter tyres, warranty extensions, oil change offers – placed strategically on screens in the waiting area, they demonstrably increase revenue per service job.
Seamless DMS integration
Stock, service jobs, prices and customer appointments automatically on the right screens – no manual updates, no errors, no extra staff time.
Printing costs eliminated completely
No more price sheets, promotional posters or printed service boards. ScreenWay replaces them all digitally – sustainable and cost-saving.
Revenue potential at a glance
increase in accessory sales through targeted screen advertising at the point of sale
Manufacturers and importers pay a premium for digital visibility at the point of sale – an external revenue source that would not exist without ScreenWay.
Questions from the world of automotive retail
Any questions?
Get in touch and find out how ScreenWay delivers your solution for Showrooms and car dealerships.
Get in touchROI calculator
What does ScreenWay deliver for your car dealership?
Adjust the sliders to your situation. The calculation updates instantly.
ROI in the first year
900 %
Payback in 2 months
How ScreenWay creates value
Live DMS data
Prices, stock levels and service status straight from the DMS to the screen – no manual notices.
+ 22 % test drives
Service upsell in the waiting area
Showcase accessories, tyre changes and warranty extensions while customers wait.
+ 29 % accessory sales
Sales leaderboards
Daily targets, rankings and top performers on internal screens motivate the team in a playful way.
Team performance
Consistent corporate identity
Manufacturer guidelines applied cleanly everywhere, without print jobs or outdated notices.
Brand management
Int. Journal of Retail Analytics 2023, AutoRetail Tech Survey 2024, Accenture 2024
Since we installed the vehicle showcase screens, customers come into the conversation better prepared. Our closing rate has gone up and my team can focus on giving advice.
Robert Hartmann
Sales Manager at a BMW dealership in Munich
Ready for the digital showroom?
Start with a free demo and see how ScreenWay turns your dealership into a first-class digital brand experience – measurably more profitable from day one.
Ready for the next level?
Just a few steps to your own ScreenWay solution for your dealership.
Become a customer
