Exhibition
Old Masters
until 14 January · Rooms 1 to 7
Today in the house
- 11:00Public guided tourMeeting point foyer
- 14:30Curator's talkRoom 3
- 16:00Children's workshopStudio, second floor
Your message stands where your visitor stands.
ScreenWay brings your content to displays in the foyer, the galleries, the shop and the café. Managed centrally, always current, in every language.
The exhibit explains itself.
The label beside the work carries more than any printed card could. Text, provenance and technique appear in every language, and the education team edits them itself.
- Work text in three languages, switchable at the display
- Large print and audio for accessible interpretation
- Deeper content by QR code on the visitor's own phone
- One layout for permanent and temporary exhibitions
On the display
River Valley at Dusk
Jan Verheyen, 1661
- Oil on oak panel
- 74 × 96 cm
- Inv. 1874/22
Verheyen paints not the valley but the last hour of light within it. The river leads the eye backwards, where the mountains already stand in haze.
River Valley at Dusk
Jan Verheyen, 1661
- Oil on oak panel
- 74 × 96 cm
- Inv. 1874/22
Verheyen paints not the valley but the last hour of light within it. The river leads the eye backwards, where the mountains already stand in haze.
Whoever wants to know more asks for themselves.
The station beside the work lets visitors go further on their own: switch language, turn on large print, take the text onto their own phone. Those who only want to look walk past.
- Three languages at the device, without staff
- Large print and audio at the touch of a button
- A QR code takes the text home
- The same source as the label on the wall
About the work
River Valley at Dusk
Jan Verheyen, 1661
Verheyen malt nicht das Tal, sondern die letzte Stunde Licht darin. Der Fluss führt das Auge nach hinten, wo die Berge bereits im Dunst stehen.
Tap to read on
The café earns its keep without anyone taping up signs.
The menu board, the daily offer and the member price come from the same system as the exhibition. Whoever changes the coffee price changes it once.
- Daily offer at the right time of day
- Member price shown automatically
- Allergens and additives in every language
- Exhibition-related recommendation in the shop
- Filter coffee3,20
- Cappuccino3,90
- Homemade lemonade4,10
- Soup of the day, pumpkin6,50
- Quiche with green salad9,80
The question that blocks the purchase: who maintains it?
Not the IT department. Each team gets its own area, sees only that area and publishes only after approval. Responsibility stays where it already sits.
- Curatorial
- Work texts, room signage, comparative works
- Exhibition management
- everything in the exhibition area, approvals included
- Education and interpretation
- quiz formats, school offerings, workshop announcements
- Shop and catering
- menu boards, product notes, daily offers
- Marketing
- foyer, programme, membership, upcoming exhibitions
No change goes live until someone has approved it.
River Valley at Dusk
Jan Verheyen, 1661
- Oil on oak panel
- 74 × 96 cm
- Inv. 1874/22
Verheyen paints not the valley but the last hour of light within it. The river leads the eye backwards, where the mountains already stand in haze.
New exhibition. Same installation.
A changeover today means print runs, new labels, new wayfinding and days of installation. With ScreenWay you swap texts, media and layout centrally. The displays stay where they hang.
No display taken down, no label reprinted, no wayfinding re-applied. What changed were texts, images and layout.
ROI calculator
What does ScreenWay bring to your museum?
Adjust the sliders to your situation. The calculation updates instantly.
ROI per year
63 %
Payback in 16 months
How ScreenWay creates value
Visitor uplift through promotion
Current visitors see the next special exhibition – just 2 percent more visits add up to five-figure sums.
+ 2 % visits
Change exhibitions in hours
Every display at once instead of days of print and installation prep – more courage in programming.
Faster turnaround
Over 20 languages on one device
Fully include international visitors without multiple print runs or translation reprints.
Inclusive
Accessible under the EAA
Large type, audio, contrast, subtitles and sign language – mandatory for public institutions.
Compliance
Seenlabs (+ 55 % dwell time), Futuresource, AVIXA (print costs 30 to 40 %), Institute for Museum Research
Questions that come up in the first conversation
Interpret digitally. Orient clearly. Manage centrally.
In thirty minutes we show you how a work text from your institution reaches the wall. With your texts, your design, your departments.
No effort for you
We bring a work text and a floor plan and set up the preview before the meeting.
